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US President Obama made a pretty amusing PSA

US President Obama made a pretty amusing PSA

Buzzfeed partnered with the US Government to release this native advertising  Facebook video promoting “Obamacare” health insurance registration.

It’s pretty clever, especially as the message about the registration deadline is nested in the middle of the two-minute series of gags. (Too long for my taste, but loose editing seems to be the trend these days.)

It’s pretty funny stuff, and as when he did a Reddit “Ask Me Anything” it positions the President as pretty damn hip — or at least media-savvy.

There are even animated gifs.:

Obama Selfie GIF

Obama Selfie GIF

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
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