It was a long ago we posted work from agency Better World Advertising. This campaign they made, launched in September, is to promote public awareness of adult vaccines and to encourage San Fransiscans to protect themselves from common vaccine preventable diseases.
Every year in the U.S., more than 50,000 people die from diseases that could have been prevented with a simple vaccine. When people get vaccinated they protect themselves and also avoid infecting others in the community who are especially vulnerable.
Dr. Mitch Katz, Director of San Francisco’s Department of Public Health, the organisation behind the campaign: “When people think about immunization, they generally think about young children, but it’s just as important for adults to be current on their vaccinations. Unvaccinated people can spread disease to other adults and to children too young to be immunized.”
In addition to the website, the campaign includes, brochures, flyers, promotional materials, and community outreach, as well as advertisements on the Internet and on billboards, transit, and newspapers throughout San Francisco.