The best of non-profit advertising and marketing for social causes

Valentine’s Day is a dumb day to die

Valentine’s Day is a dumb day to die

Valentine’s Day is a dumb day to die

Dumb Ways to Die, the most awarded campaign ever, now has a cute special for Valentine’s Day.
The original video from November 2012 has reached a whopping 71.5 million views on YouTube. That will not happen with this Valentine’s Day special. Still, the cuteness level is very high again.

For those who have lived for a time in outer space: ‘Dumb Ways to Die’ is a campaign from Metro Trains about train-related deaths in Melbourne, Australia.

Metro Trains turns out to be a good advertiser. They use the visual of the video also on their website:

Valentine’s Day is a dumb day to die

Thanks for sharing ACT Responsible.

Advertiser:
Metro Trains
Agency:
McCann Melbourne
Source:
Mumbrella Asia

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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