Dumb Ways to Die, the most awarded campaign ever, now has a cute special for Valentine’s Day.
The original video from November 2012 has reached a whopping 71.5 million views on YouTube. That will not happen with this Valentine’s Day special. Still, the cuteness level is very high again.
For those who have lived for a time in outer space: ‘Dumb Ways to Die’ is a campaign from Metro Trains about train-related deaths in Melbourne, Australia.
Metro Trains turns out to be a good advertiser. They use the visual of the video also on their website:
Thanks for sharing ACT Responsible.