Osocio NL

Valentine’s Day is a dumb day to die

Posted by Marc van Gurp | 13-02-2014 12:00 | Category: Road safety, Social aid



Dumb Ways to Die. Dumb Ways to Valentine.

Dumb Ways to Die, the most awarded campaign ever, now has a cute special for Valentine’s Day.
The original video from November 2012 has reached a whopping 71.5 million views on YouTube. That will not happen with this Valentine’s Day special. Still, the cuteness level is very high again.


For those who have lived for a time in outer space: ‘Dumb Ways to Die’ is a campaign from Metro Trains about train-related deaths in Melbourne, Australia.

Metro Trains turns out to be a good advertiser. They use the visual of the video also on their website:

Dumb Ways to Die. Dumb Ways to Valentine.

Thanks for sharing ACT Responsible.


Advertiser:
Metro Trains
Agency:
McCann Melbourne
Source:
Mumbrella Asia
Keywords:
-






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