Vermisst / Missing

Posted by Tatjana Vukic | 26-08-2012 16:50 | Category: Education, Politics, Religion

With emotional posters in the style of missing person the German Federal Ministry of the Interior wants to advertise to Muslim families for their point against the radicalization of young people.

Poster (translation)
“This is our son Tim. We miss him, because we can no longer recognize him. He withdraws emotionally and every day becomes more radical. We have to fear losing him completely - to religious fanatics and terror groups. If you have the same problem as we do, you may contact the counseling center against the radicalization of young people ...” (more after the break)


The posters written in german and turkish will be disseminated on monday in online networks such as Google and Facebook, as on 21. September, they will advertise in inhabited by migrants neighborhoods in Berlin, Bonn and Hamburg for the counseling center against the radicalization, as the responsible Ministry Officer, Barbara Slowik in Berlin said .

The counseling center against the radicalization established within the Ministry of Interior together with Muslim organizations launched initiative Safety Partnership in January. At the point parents, relatives, friends or teachers can report by phone or e-mail if they notice any changes in young people, suggestive of Islamist radicalization.

Among migrants, however, the hurdle is often high, to appeal to a german authority. “It is our great concern, to find more acceptance among muslim parents,” said terrorism expert. The emotional character of the posters, entitled “Missing” should make it clear that “it affects all of us when we lose young people to radicals.”

The campaign planned by the Federal Government against the radicalization of young people was criticized by FDP party (Free Democratic Party). Tax funds would be wasted, because Islam is brought into the vicinity of terrorism, said the integration policy spokesman of the FDP parliamentary group, Serkan Tören, to the “Hamburger Abendblatt”. The planned billboards fueled prejudice in society against Islam. Mr.Tören suggested instead a public awareness campaign in mosques.

The whole campaign is in my opinion a great misstep. This is a witch hunt campaign and brings more discord between Muslims and Germans. This campaign confuses people and for many it will only confirm their existing prejudices. I know what I’m talking about.. I was a Serbian citizen living in Germany in the nineties and almost every second conversation with a stranger started with the very same sentence: “Can you tell me what happened in the Balkans and why are you doing that?” The question was always asked so that you could not give any answer at all. Opinions were already formed.

I am a Christian.

What about the christian religious fanatics? Who will protect those children? (Jesus Camp)

Poster: “This is my brother Hassan ...”


The Federal Ministry of the Interior

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)