British actor and retired footballer Vinnie Jones stars in this funny and informative film from the British Heart Foundation. Originally considered a bit of a “hard man” on the playing field, Jones cashed in his sporting reputation on the big screen playing thugs in Guy Ritchie’s Lock, Stock and Two Smoking Barrels and Snatch.
In this short-film PSA, Jones and two shady-looking characters demonstrate the “hard and fast” version on hands only CPR (“no kissing!”) that might break a rib, but could save a life. The Bee Gees provide the soundtrack.
In a lot of first aid courses (eg Red Cross courses), they tell you to sing Stayin’ Alive while you do hands only CPR (in your head, not out loud!). Which I imagine explains why it’s used in multiple videos…
Posted by Nan | 5-01-2012 06:17
@Nan Thanks. I didn’t know that.
Makes me curious if there are more campaigns with the song.
This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…
Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said. Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona. It’s Radi-Aid vs Oh Dear. “By turning the tables the spoof video has…
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