British actor and retired footballer Vinnie Jones stars in this funny and informative film from the British Heart Foundation. Originally considered a bit of a “hard man” on the playing field, Jones cashed in his sporting reputation on the big screen playing thugs in Guy Ritchie’s Lock, Stock and Two Smoking Barrels and Snatch.
In this short-film PSA, Jones and two shady-looking characters demonstrate the “hard and fast” version on hands only CPR (“no kissing!”) that might break a rib, but could save a life. The Bee Gees provide the soundtrack.
Stayin’ Alive seems to be the perfect hands-only-CPR-song.
Check these two videos from last year from the American Heart Association:
In a lot of first aid courses (eg Red Cross courses), they tell you to sing Stayin’ Alive while you do hands only CPR (in your head, not out loud!). Which I imagine explains why it’s used in multiple videos…
Posted by Nan | 5-01-2012 06:17
@Nan Thanks. I didn’t know that.
Makes me curious if there are more campaigns with the song.
Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.