British actor and retired footballer Vinnie Jones stars in this funny and informative film from the British Heart Foundation. Originally considered a bit of a “hard man” on the playing field, Jones cashed in his sporting reputation on the big screen playing thugs in Guy Ritchie’s Lock, Stock and Two Smoking Barrels and Snatch.
In this short-film PSA, Jones and two shady-looking characters demonstrate the “hard and fast” version on hands only CPR (“no kissing!”) that might break a rib, but could save a life. The Bee Gees provide the soundtrack.
Stayin’ Alive seems to be the perfect hands-only-CPR-song.
Check these two videos from last year from the American Heart Association:
In a lot of first aid courses (eg Red Cross courses), they tell you to sing Stayin’ Alive while you do hands only CPR (in your head, not out loud!). Which I imagine explains why it’s used in multiple videos…
Posted by Nan | 5-01-2012 06:17
@Nan Thanks. I didn’t know that.
Makes me curious if there are more campaigns with the song.
It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
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