Vinnie Jones’ hard and fast Hands-only CPR

British actor and retired footballer Vinnie Jones stars in this funny and informative film from the British Heart Foundation. Originally considered a bit of a “hard man” on the playing field, Jones cashed in his sporting reputation on the big screen playing thugs in Guy Ritchie’s Lock, Stock and Two Smoking Barrels and Snatch.

In this short-film PSA, Jones and two shady-looking characters demonstrate the “hard and fast” version on hands only CPR ("no kissing!") that might break a rib, but could save a life. The Bee Gees provide the soundtrack.

See it after the break.

For more interactive features, visit the campaign site.

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Comments

It’s Grey London.

Thanks, Copyranter.

Stayin’ Alive seems to be the perfect hands-only-CPR-song.
Check these two videos from last year from the American Heart Association:
http://osocio.org/message/learn_hands_only_cpr_on_the_body_you_want_your_hands_on/

I’m curious if there are other examples.

Not heart health, but…

http://osocio.org/message/are_italian_drivers_stuck_in_the_70s/

In a lot of first aid courses (eg Red Cross courses), they tell you to sing Stayin’ Alive while you do hands only CPR (in your head, not out loud!). Which I imagine explains why it’s used in multiple videos…

@Nan Thanks. I didn’t know that.
Makes me curious if there are more campaigns with the song.