British actor and retired footballer Vinnie Jones stars in this funny and informative film from the British Heart Foundation. Originally considered a bit of a “hard man” on the playing field, Jones cashed in his sporting reputation on the big screen playing thugs in Guy Ritchie’s Lock, Stock and Two Smoking Barrels and Snatch.
In this short-film PSA, Jones and two shady-looking characters demonstrate the “hard and fast” version on hands only CPR (“no kissing!”) that might break a rib, but could save a life. The Bee Gees provide the soundtrack.
Stayin’ Alive seems to be the perfect hands-only-CPR-song.
Check these two videos from last year from the American Heart Association:
In a lot of first aid courses (eg Red Cross courses), they tell you to sing Stayin’ Alive while you do hands only CPR (in your head, not out loud!). Which I imagine explains why it’s used in multiple videos…
Posted by Nan | 5-01-2012 06:17
@Nan Thanks. I didn’t know that.
Makes me curious if there are more campaigns with the song.
It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio. We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
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