While not an advertising campaign per se, the Endangered Species Print Project does draw attention to organizations that work to help preserve plants and animals that are in danger of becoming extinct. They release art prints that are limited in number to the remaining population of the specific plant or animal featured and all money raised goes directly to an organization that benefits that species.
I was asked to contribute an image to the project and was assigned the lovely vaquita, which is the smallest and most rare porpoise (only an estimated 250 remain). Their population has been decimated in a large part by the use gill nets to harvest fish and shrimp which trap and drown the vaquita. In the spirit of the tenuous nature of their existence and the nets that have been their downfall I made my piece using carefully unraveled embroidery floss. The piece was purely temporary and only existed as long as it took to document it photographically.
The proceeds will go to ¡Viva Vaquita!, which is working tirelessly to improve the situation and bring the vaquita back from the brink of extinction.
Be sure to check out all of their prints and learn more about the endangered species and the organizations working to protect them HERE.
The Endangered Species Print Project