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Vuilbakken

Vuilbakken

vuilbak2gr

Littering on the street, who don’t do that? Just one candy package, what does it matter?
It does matter a lot if everybody do it is the message from the Flemish governement in this new campaign ‘In de vuilbak’.
Vuilbak means dustbin but has also a different meaning which is hard to explain. It’s somebody who is dingy, grubby.

vuilbak1gr

As always Belgium campaigns are funny and strange. Like this one, communication in a hilarious way about something dull as littering.
Part of the campaign is the website with a lot of information for both citizens and local governement, a photopage where you can submit pictures with littering, and of course the campaign material.

Copy: Bang voor vuilbakken? Zwerfvuil in de vuilbak.
Are you scared of dustbins? Litter goes in the dustbin.

Agency Saatchi & Saatchi Brussels
(via via)

Advertiser:
indevuilbak.be
Agency:
Saatchi & Saatchi Brussels
Source:
Coolz0r

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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