Littering on the street, who don’t do that? Just one candy package, what does it matter?
It does matter a lot if everybody do it is the message from the Flemish governement in this new campaign ‘In de vuilbak’.
Vuilbak means dustbin but has also a different meaning which is hard to explain. It’s somebody who is dingy, grubby.
As always Belgium campaigns are funny and strange. Like this one, communication in a hilarious way about something dull as littering.
Part of the campaign is the website with a lot of information for both citizens and local governement, a photopage where you can submit pictures with littering, and of course the campaign material.
Copy: Bang voor vuilbakken? Zwerfvuil in de vuilbak.
Are you scared of dustbins? Litter goes in the dustbin.
Saatchi & Saatchi Brussels