Posted by Marc van Gurp | 24-09-2006 21:09 | Category: Environment, Government


Littering on the street, who don’t do that? Just one candy package, what does it matter?
It does matter a lot if everybody do it is the message from the Flemish governement in this new campaign ‘In de vuilbak’.
Vuilbak means dustbin but has also a different meaning which is hard to explain. It’s somebody who is dingy, grubby.


As always Belgium campaigns are funny and strange. Like this one, communication in a hilarious way about something dull as littering.
Part of the campaign is the website with a lot of information for both citizens and local governement, a photopage where you can submit pictures with littering, and of course the campaign material.

Copy: Bang voor vuilbakken? Zwerfvuil in de vuilbak.
Are you scared of dustbins? Litter goes in the dustbin.

Agency Saatchi & Saatchi Brussels
(via via)

Saatchi & Saatchi Brussels

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)