Warning, predators beyond this point
Posted by Marc | 10-06-2009 21:44 | Category: Environment
100 million sharks are slaughtered by humans every year. By comparison, only 4 humans are attacked. This begs the question: Who is the real predator? Agency Saatchi & Saatchi devised a warning sign for the Save our Seas Foundation. It was stuck on a Oceans Aquarium shark tank and warned of the predators beyond this point. However, it was printed “backwards” so that the warning was actually for the sharks.
“Warning, predators beyond this point.”
Related Shark posts:
- King of shark’s fins
- You’ll never look at sharks the same way again
- Operation street theatre
- “Finning” Mailer
- Tic Tac Toe with WWF
An additional plaque is situated amongst the information cards on predator species, showcasing the Human as the fiercest.
Advertiser:
Save our Seas Foundation
Agency:
Saatchi & Saatchi Cape Town, South Africa
Additional credits:
Creative Director: Anton Crone
Art Director: Jenna MacGillivray
Copywriter: Sammy-Jane Thom
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