Social advertising and non-profit campaigns from around the globe

Watch Around Water

Posted by Marc | 14-11-2006 21:36 | Category: Education, Government, Health

watch around water

This is a example of very bad shockvertising.
‘Watch Around Water is an education and awareness raising campaign run throughout public aquatic facilities in Western Australia. The campaign was developed to address growing industry concern regarding the supervision of children whilst visiting aquatic facilities. Watch Around Water takes a comprehensive approach to promoting and encouraging adequate supervision of children by parents and appropriate centre policies and practices.’
I understand, I got a daughter myself. And I could handle such a creepy underwater ad. But how would children react? They don’t understand, I’m sure.
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Just stupid, you will end up with bypassers diving in to save a poster, very dangerous !

Posted by Craig | 1-04-2009 17:57

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.