The best of non-profit advertising and marketing for social causes

Water Donation Box

Posted by Dan Matutina | 10-08-2008 03:17 | Category: Health

“Your Donation Creates more Water”

Personally, I think the execution of this ad was clever, using donated coins to displace the water and create an illusion of it increasing. On the other hand it’s a bit misleading because the copy says you create more water by donating, which doesn’t really happen on this ambient piece. Having said that, I still liked this ad on a creative stand point that is. :D

Advertiser:
Royal Bank of Canada Blue Water Project
Agency:
BBDO, Toronto
Additional credits:
Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Linda Carte
Copywriter: Rachel Abrams
Photographer: Rebecca Nixon
Source:
i Believe in Adv

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.