The best of non-profit advertising and marketing for social causes

Water Saving Hero

Posted by Marc | 6-01-2008 18:12 | Category: Environment

This campaign from summer/fall 2007 for several San Francisco Bay Area water agencies highlights simple and effective steps residents can take to conserve water now and for the future. You don’t have to leap tall buildings in a single bound to be a hero.

Water is California’s most precious natural resource. This campaigns goal is to help residents learn more about water conservation programs and cash rebates. Just a few simple tips makes the Bay Area resident a Water Saving Hero.
Agency Underground Advertising made this campaign, the ads have appeared all over the Bay Area in billboards, brochures, a website, and catchy radio ads in the style of 40s episodic radio shows. Due to the campaign water have been saved up to 13% in San Francisco.
Read more at this story from ABC7.com.

Advertiser:
Water Saving Hero
Agency:
Underground Advertising

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.