Water that Kills

Not new but I just discovered this confrontating installation from Indonesia. It was made by JWT Jakarta for KRuHA (Koalisi Rakyat untuk Hak Atas Air - People’s Coalition for the Right to Water).
A specially built projector with motion and time controller was installed in public toilets and basins. Whenever people wash their hands a video of a child and mother with a baby is projected into the trough creating a clear reminder that many people have no choice but to drink unclean water.

The campaign won Silver at the 2011 CLIO Awards) for Innovative Media and Bronze at the 2011 Asia Pacific Advertising Festival (AP AdFest), 2011 for Electronic Poster/Video.

Advertisers Without Borders got the case study:
87% of the Indonesian population has no access to clean water. Even public tap water is unsafe to drink. Poor sanitation and unclean water is responsible for 80% of all sickness and disease, killing more than 136 children every day. Despite the staggering statistics and widespread scale of the problem very little has been done to address the issue. Affluent Indonesians buy bottled water–the rest are left to fend for themselves. We wanted to raise the profile of this problem in a very public and provocative way–to get people talking about the issue and hopefully drive action from the government. A specially built projector with motion and time controller installed in hundreds of public toilets. Whenever people wash their hands a video of a child and mother with a baby is projected into the trough creating a clear reminder that many people have no choice but to drink unclean water. For the first time the issue was being openly disscused on all media.

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