December 18 was International Migrants Day. Seoul based agency supernormalvoice came with this ambient campaign for Amnesty International that day.
Many migrant workers come to South Korea to work. However, their employers treat them like working machines and forfeit their human rights. The agency made life-size boxes used for packing goods and informed the public about the reality in a guerrilla-fashion.
Account Executive: Saeyoung Kim
Creative Director: Swan Song, Saeyoung Kim
Art Director: Swan Song
Copywriter: Saeyoung Kim
Illustrator: Jaeyoung Sohn