These three print ads are made for the The United Nations European Ads Against Poverty competition.
For this competition the United Nations asked everyone with creative ideas, including students, professionals in the field and interested members of the general public to create a print advertisement for the UN’s information campaign on the Millennium Development Goals.
The aim of the competition is to select the most creative advertisement that will encourage world leaders to live up to the promises made in 2000 and inspire people to get involved in the work to fight poverty. A jury of well-known personalities from the advertising industry, the art and photography world, as well as development experts will select the winners with the help of the general public.
Since the ‘Unleash Your Creativity’ competition was launched on 1 May, over 1000 print ‘Ads Against Poverty’ were received. People from 31 European countries joined the call to action and sent a creative message to world leaders gathering on 20 September at the UN General Assembly in New York to take stock of the progress of the Millennium Development Goals.
The competition continues until September on Facebook where visitors can vote with the ‘Like’ button.
The three ads shown here are made by copywriter Cláudia Ribeiro and art director David Cardeira Alves, both from Portugal.