We all have the same colour blood in our hearts
Posted by Marc | 6-04-2008 21:12 | Category: Health, Human rights
This awareness campaign for the International Red Cross won bronze at the ACT competition last year.
The idea behind the artwork is that everybody have the right to be treated as a normal human being. A healthy life is very important, compassion and tolerance is part of it.
“Every conflict around the globe, whether it’s between countries or cousins, begins when people disregard this (compassion) basic human emotion.
Compassion helps us find common ground and overlook our differences by discovering that we all have the same colour blood in our hearts.”
The artwork is made by Pier Madonia (Art Director) together with Stuart Macmillan (Copy) and Roger Stayte (Photography).
Thanks Johan for the tip.
Agency:
Pier Madonia
Additional credits:
Art Director: Pier Madonia
Writer: Stuart Macmillan
Photographer: Roger Stayte
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