The best of non-profit advertising and marketing for social causes

We are on the ground, providing aid to flood victims in Pakistan

Posted by Marc | 31-08-2010 21:40 | Category: Health, Homelessness, Poverty, Third world

Emergency aid for Natural disasters mostly don’t lead in a design walhalla. It’s about direct action, fast and simple. This newspaper ad from the Canadian Red Cross have both, a great design and a call for immediate help.

“Don’t let hope get washed away. We are on the ground, providing aid to flood victims in Pakistan. And we need your support.”

Do you know more Pakistan Flood campaigns? Let us know.

Advertiser:
Canadian Red Cross
Agency:
Cossette Montreal, Canada
Additional credits:
Vice-président creative head: Michel De Lauw
Creative Director: Jonathan Rouxel
Art Director: Jonathan Rouxel
Copywriter: Amy Maloney
Illustrator: Mario Berthiaume
Source:
Ads of the World

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Comments

I have some issues about campaigns like these – it can sometimes feel like the disaster is a design opportunity. What do you think?

Posted by Reuben Turner | 2-09-2010 13:35

@Reuben Of course a disaster isn’t a design opportunity but ads like this are so well made I will trust the sender immediately.
And this ad also shows the urgent needs because of the newspaper style.

Posted by Marc | 4-09-2010 22:25

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