This banner from SOS Mata Atlântica seems to be a view from Google Earth unless you start zooming out.
“We are sorry, but only 7% of the Atlantic Forest is left in Brazil.”
SOS Mata Atlântica is the Brazilian Atlantic rainforest conservation foundation, Mata Atlântica is the name of the eastcoast of Brazil and is one of the world’s most critical regions as we speak about deforesting.
The destroying of Atlantic Mata is responsible for the disappearing of almost all the fauna and the flora, contributes for the heating of the atmosphere, the lack of water in the cities and with the increase of the levels pollution.
The banner was on the shortlist at the Cannes Lions 2007.
It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
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