Try zooming out for a broader look
Posted by Marc | 24-11-2007 19:14 | Category: Environment
This banner from SOS Mata Atlântica seems to be a view from Google Earth unless you start zooming out.
“We are sorry, but only 7% of the Atlantic Forest is left in Brazil.”
SOS Mata Atlântica is the Brazilian Atlantic rainforest conservation foundation, Mata Atlântica is the name of the eastcoast of Brazil and is one of the world’s most critical regions as we speak about deforesting.
The destroying of Atlantic Mata is responsible for the disappearing of almost all the fauna and the flora, contributes for the heating of the atmosphere, the lack of water in the cities and with the increase of the levels pollution.
The banner was on the shortlist at the Cannes Lions 2007.
Advertiser:
SOS Mata Atlântica
Agency:
F/Nazca Saatchi&Saatchi





