This banner from SOS Mata Atlântica seems to be a view from Google Earth unless you start zooming out.
“We are sorry, but only 7% of the Atlantic Forest is left in Brazil.”
SOS Mata Atlântica is the Brazilian Atlantic rainforest conservation foundation, Mata Atlântica is the name of the eastcoast of Brazil and is one of the world’s most critical regions as we speak about deforesting.
The destroying of Atlantic Mata is responsible for the disappearing of almost all the fauna and the flora, contributes for the heating of the atmosphere, the lack of water in the cities and with the increase of the levels pollution.
The banner was on the shortlist at the Cannes Lions 2007.
Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.