Onstuimig

We didn’t use to write messages while driving…

Posted by Tom Megginson | 1-10-2012 20:45 | Category: Road safety



Société de l-assurance automobile du Quebec - SAAQ - We didn't use to write messages while driving

Acart’s francophone Copywriter, Vincent, keeps me updated on the latest campaigns from my neighbours in that nation-within-a-nation across the Ottawa River. This one, for the Société de l-assurance automobile du Quebec (SAAQ), uses gentle humour to lampoon the ridiculousness of trying to write while driving:

(More after the break.)


The campaign is in French only, but the English side of the SAAQ site translates the kicker as: “We didn’t use to write messages while driving. There must have been a good reason.”

The campaign also includes radio ads and an Android App.


Advertiser:
Société de l-assurance automobile du Quebec (SAAQ)
Agency:
Lg2







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