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We have destroyed 80% of his habitat

Posted by Marc | 23-09-2009 21:59 | Category: Environment

In just five years there will be no Orang-utans living in the rainforests of Borneo, because there will be no rainforests. Today the continued expansion of oil-palm plantations is the greatest threat to the Orang-utan. If action is not taken immediately we will have to explain to future generations that we knowingly sentenced the species to extinction.
Campaign is from the Borneo Orangutan Survival Foundation (BOS). BOS works for the conservation of orangutans and their ecosystem by involving and educating the local people.

Advertiser:
BOS Australia
Agency:
Frost* Design
Additional credits:
Creatives: Anthony Donovan, Serhat Ferhat, Lex Courts
Strategy: Nigel Malone, Angie Simmonds

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.