Forget about expensive ad agencies. Forget about constantly talking social marketeers. Take a look at this guy and listen to his message.
You can call him naive, a dreamer. But he caused a lot of positive energy in Israel with his call for peace in the Middle East. A reaction on the serious crisis between Israel and Iran right now,
The guy, speaking with a great accent, is Ronny, 41 years old. Father, teacher, Graphic Designer and Israeli citizen.
On March 15th, I posted a poster on Facebook. The message was simple.
Iranians. We love you. We will never bomb your country
Within 24 hours, thousands of people shared the poster on Facebook, and I started receiving messages from Iran.
The next day, we got featured on TV and newspapers, proving that the message was traveling. Fast.
Please help us prevent this war by spreading this message. make your own posters , send this message to your friends and share it.
We are raising money in order to produce more posters and keep the movement grow.
The success isn’t like Kony but the video from Rony is already viewed over 180.000 times on YouTube and got over 22.000 likes on Facebook.
At Indiegogo Ronny started a fundraising campaign.
It is the proof that getting attention isn’t about techniques and media. It is about a great and simple idea.
Hat tip to Constantin.
This is our only hope. To use the means we have to connect people, to go around the idiocy of governments. We have to connect. To overcome these people who profit from making us fight.
Posted by Tom Megginson | 23-03-2012 03:23
I love this campaign! So honest! So real! ... This campaign needs CONY2012 success.
Posted by tatjanavukic | 23-03-2012 08:18
You had me in tears. I love you and your message. Yes we can, but this time from the people to the people. ofcourse here is hope.
Thank you for this wonderful example of love in action
Posted by truedy pereira | 26-03-2012 18:42
To Whom It May Concern:
It is nice to know some people are wanting and trying for peace. Yet, it is impossible. I live under the British Regime and I am not proud of our greedy princes and a queen who purposely hurts people. It is not much of a life under this regime. I am not allowed to have friends. The moment I got a friend is the moment I loose my job, bad mouthing me, insulting me. Meanwhile, the queen uses her her weapons of nuclear threat to pull couples apart or away.
Great Britain builds nuclear weapons and it is okay for the Briitsh Throne to have. Right now our throne kills people by giving people AIDS and just leave people to die. They created this virus and no one questions the British. This queen in London England purposely causes pain, hardship and so much more including trying to get peopele to be suicidal by inflicting htem unbearable emotional pain. She is never charged with her crimes. She is never sent to a mental hospital and they are allowed to get away with it. While, they are right there to critize others. Therefore, why is it okay for Great Britian to kill other people, give people painful deaths and terrorize people but it is not okay for others. Jeff
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.