This Valentine’s e-card is circulating today for the 2013 Julyna event. The Toronto-based answer to Movember has women growing and styling whimsical pubic hair for cervical cancer research.
This use of a man, in a scene reminiscent of a disturbing scene from Silence of the Lambs, is puzzling. Although it certainly will get attention.
As I’ve written earlier, Julyna advertising has been trying really hard to get attention since the movement’s founding in 2011. This one screams desperation.
The Ethical Adman