The best of non-profit advertising and marketing for social causes

What happens if Santa gets dementia?

What happens if Santa gets dementia?

This poignant TV ad from Alzheimer’s Research UK asks what would happen if Santa Claus, like many older people, got Alzheimer’s disease. And promises that thanks to research, there can be a happy ending.


Client: Alzheimer’s Research UK

Made by: Aardman

Voiceover: yes, it’s Steven Fry

I’m creative director of the UK’s GOOD Agency, using emotions, values and culture to unleash the good in people. Read more.
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