The best of non-profit advertising and marketing for social causes

The Alphabet of Illiteracy

The Alphabet of Illiteracy

A lovely campaign from Project Literacy, an initiative backed by education publisher Pearson, about the lifelong, and life-changing impacts of illiteracy. Simple, strong and beautifully made using real sculptures to illustrate every letter, and every point.

Project Literacy

Agency: FCB

Sculptures: Wilfrid Wood




I’m creative director of the UK’s GOOD Agency, using emotions, values and culture to unleash the good in people. Read more.
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies