The best of non-profit advertising and marketing for social causes

The Alphabet of Illiteracy

The Alphabet of Illiteracy

A lovely campaign from Project Literacy, an initiative backed by education publisher Pearson, about the lifelong, and life-changing impacts of illiteracy. Simple, strong and beautifully made using real sculptures to illustrate every letter, and every point.

Project Literacy

Agency: FCB

Sculptures: Wilfrid Wood




I’m creative director of the UK’s GOOD Agency, using emotions, values and culture to unleash the good in people. Read more.


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