It was a lot of fun watching this experiment on YouTube with a couple of friends and a big load of beer. Just like the other 2,25 million viewers from the start at 13 October. Now we know that all car drivers are stupid and selfish. Is it suitable for a texting and driving campaign? Of course not, what do you think.
Let me say it one more time: for a good awareness campaign identification with the test subject is a requirement. If is is for a good cause there must be hope in a good outcome. It’s that simple. And that is not what is happening here. It’s a funny but useless video.