The best of non-profit advertising and marketing for social causes

What you’re really doing when you park in a handicapped spot

What you’re really doing when you park in a handicapped spot

Handicapped_Parking

Crude, but effective. I hope it’s real, and not just award bait. If there’s one place public shaming is needed in social marketing, it’s calling out people whose selfishness hurts others.

Related posts:
Wheelchair Guerilla
I’m a asshole and I park wherever I please
So I choose
Go and break your fucking spine

Advertiser:
Negishut Israel
Agency:
Geller- Nessis, Publicis Tel Aviv (Israel)
Additional credits:
Creative Director: Roni Schnieder
Art Director: Moran Kal
Copywriter:Guy Chosobski
Illustrator:
Photographer: Ariel Van Straten
Source:
I Believe in Advertising

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency.
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