Osocio NL

What Greenpeace has learned from BuzzFeed

Posted by Marc van Gurp | 5-03-2014 13:20 | Category: Animal rights, Environment



Greenpeace. The video Procter & Gamble don't want you to see.

‘The video Procter & Gamble don’t want you to see.’ That’s the title of the newest campaign page from Greenpeace. Which is a typical headline that BuzzFeed would use. Such a headline that will seduce you immediately.
You see it more often. Provocative headlines and graphics. So does Greenpeace in the campaign video. A large amount of images on, in this case, deforestation, palm oil and its effects on orang-utans. With a high level of OMGs and WTFs. Because an orangutan is so cute.
Whether I like it or not doesn’t matter. It is just an observation.

More about the campaign here.










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