The best of non-profit advertising and marketing for social causes

What if your campaign blew up in your face?

Posted by Tom Megginson | 5-11-2010 18:51 | Category:

Click here and choose a Canadian city. It doesn’t matter which one.

This amazingly interruptive campaign from the Walk Without Fear Foundation was developed as an agency-media collaboration between Juniper Park and Metro.

Pictures and details after the break.

Just in case it didn’t work for you, here is the “before” and “after”

It’s a pretty jarring experience, but one that drives home the fear of living with landmines. It’s not something Canadians are used to.

Advertiser:
Mines Action Canada
Agency:
Juniper Park
Source:
Metro

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