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What Makes You Smile?

Posted by Marc | 6-10-2009 21:58 | Category: Health, Social aid

Smiling is the universal sign of wellbeing so see what you can do to make yourself and those around you smile everyday. For World Mental Health Day on Saturday 10th October, the BBC is urging the UK citizens to smile its way to better mental health. What makes you smile? Tell others at bbc.co.uk/headroom.

The campaign will invite celebrities and members of the public to share what makes them smile and encourage people to do something everyday to make them smile, taking a simple step towards better mental health.
Campaign Executive Nina Bell explains: “Smiling is the universal sign of wellbeing. It’s scientifically proven that smiling makes you feel and look happier, healthier and more attractive. BBC Headroom is all about finding simple, effective ways of encouraging people to take better care of their mental health - and what could be simpler than smiling?


Headroom’s What Makes You Smile Campaign will start online with a series of animated films in which balloons come alive to discuss what it is that makes them smile – from people watching to the rides at Blackpool pleasure beech, growing flowers or singing, each balloon has its own story to tell. There will also be the opportunity for the public to submit their own reasons for smiling to the Headroom website, contributing to Headroom’s interactive community of balloons.

In addition, the balloons will be making an appearance en masse at 13 key locations around the UK from Tuesday 29th September.  Find a balloon in Bradford, Cardiff, Derby, Edinburgh, Hull, Liverpool, Manchester, Norwich, Plymouth, Portsmouth, Swansea, Swindon and Waltham Forest.
The campaign culminates in a series of events on World Mental Health Day at six Big Screen locations: Norwich, Hull, Swansea, Edinburgh, Portsmouth and Waltham Forest.

What Makes You Smile?


Advertiser:
BBC Learning
Agency:
HarrimanSteel
Additional credits:
Copywriter - The Great British Public
Art director - Julian Harriman-Dickinson
Planner (creative agency) - Jason Bold
Designer - Sofia Leverbeck
Director - Julian Harriman-Dickinson
Editor - Phil Doherty


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