The best of non-profit advertising and marketing for social causes

What moves our athletes aren’t muscles

Posted by Marc | 22-11-2008 10:21 | Category: Ableism, Health, Sport

Three ads from Associação Desportiva para Deficientes (ADD), the Brazilian sport association for disabled people.
Copy above: Um dia os médicos ficaram espantados com meu quadro clínico.
One day doctors were surprised with my clinical case.

Complete copy in the english versions of the ads below.

"Há alguns anos eu fiquei paraplégico.”
“A few years ago I became a paraplegic.”

“Um dia a ciência disse que eu não poderia mais andar.”
“One day science told me I couldn’t walk anymore.”

English versions:

Advertiser:
Associação Desportiva para Deficientes (ADD)
Agency:
age. comunicações, São Paulo, Brazil
Additional credits:
Creative Director: Carlos Domingos
Art Directors: Paulo Pretti, Henrique Mattos, Cristiano Bernardo
Copywriter: Thiago Bocatto
Illustrator: Ricardo Bardal
Account Executive: Georgia Serra
Production Manager: Rita Vilarim

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