Social advertising and non-profit campaigns from around the globe

What we see as fiction

Posted by Marc | 11-12-2007 22:04 | Category: Health, Third world

A communication technique often done, bring far away issues nearby. How would Sweden look like if the Aids virus was killing around like in Ethiopia?
This video is part of a combined awareness and fundraising campaign from Unicef Sweden started at World Aids Day.
For every visitors who fill in the Tell-a-friend form at the Campaign website, H&M donate 1 kr.

Advertiser:
Unicef Sweden
Agency:
Forsman&Bodenfors, Sweden
Additional credits:
Creative Director:
Art Director: Silla Öberg
Copywriter: Jacob Nelson, Robert Lund
Photographer: Victor Davidsson
Directors: Måns Mårlind, Björn Stein
Production Company: Camp David, Stockholm, Sweden
Source:
Adverbox

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Imagine if a video were made like this in North America - would there be more action? What would we do? Appalling…

Posted by Rachel | 12-12-2007 20:39

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.