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What we see as fiction

Posted by Marc van Gurp | 11-12-2007 21:04 | Category: Health, Developing World

A communication technique often done, bring far away issues nearby. How would Sweden look like if the Aids virus was killing around like in Ethiopia?
This video is part of a combined awareness and fundraising campaign from Unicef Sweden started at World Aids Day.
For every visitors who fill in the Tell-a-friend form at the Campaign website, H&M donate 1 kr.

Unicef Sweden
Forsman&Bodenfors, Sweden
Additional credits:
Creative Director:
Art Director: Silla Öberg
Copywriter: Jacob Nelson, Robert Lund
Photographer: Victor Davidsson
Directors: Måns Mårlind, Björn Stein
Production Company: Camp David, Stockholm, Sweden


Comments about What we see as fiction

Imagine if a video were made like this in North America - would there be more action? What would we do? Appalling…

Posted by Rachel | 12-12-2007 20:39

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