Osocio NL

What we see as fiction

Posted by Marc van Gurp | 11-12-2007 21:04 | Category: Health, Developing World



A communication technique often done, bring far away issues nearby. How would Sweden look like if the Aids virus was killing around like in Ethiopia?
This video is part of a combined awareness and fundraising campaign from Unicef Sweden started at World Aids Day.
For every visitors who fill in the Tell-a-friend form at the Campaign website, H&M donate 1 kr.



Advertiser:
Unicef Sweden
Agency:
Forsman&Bodenfors, Sweden
Additional credits:
Creative Director:
Art Director: Silla Öberg
Copywriter: Jacob Nelson, Robert Lund
Photographer: Victor Davidsson
Directors: Måns Mårlind, Björn Stein
Production Company: Camp David, Stockholm, Sweden
Source:
Adverbox




Comments


Comments about What we see as fiction

Imagine if a video were made like this in North America - would there be more action? What would we do? Appalling…

Posted by Rachel | 12-12-2007 19:39



My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)