A communication technique often done, bring far away issues nearby. How would Sweden look like if the Aids virus was killing around like in Ethiopia?
This video is part of a combined awareness and fundraising campaign from Unicef Sweden started at World Aids Day.
For every visitors who fill in the Tell-a-friend form at the Campaign website, H&M donate 1 kr.
Art Director: Silla Öberg
Copywriter: Jacob Nelson, Robert Lund
Photographer: Victor Davidsson
Directors: Måns Mårlind, Björn Stein
Production Company: Camp David, Stockholm, Sweden