The best of non-profit advertising and marketing for social causes

What you’re really doing when you park in a handicapped spot

Posted by Tom Megginson | 29-11-2011 15:44 | Category: Ableism

Crude, but effective. I hope it’s real, and not just award bait. If there’s one place public shaming is needed in social marketing, it’s calling out people whose selfishness hurts others.

Advertiser:
Negishut Israel
Agency:
Geller- Nessis, Publicis Tel Aviv (Israel)
Additional credits:
Creative Director: Roni Schnieder
Art Director: Moran Kal
Copywriter:Guy Chosobski
Illustrator:
Photographer: Ariel Van Straten
Source:
I Believe in Advertising

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.