The best of non-profit advertising and marketing for social causes

When a homeless person gets out of the streets

Posted by Marc | 23-11-2012 23:15 | Category: Homelessness

Accueil Bonneau: When a homeless person gets out of the streets

When a homeless person gets out of the streets ... too often, they fall back in. That’s the theme of the new advertising campaign of Accueil Bonneau.
Accueil Bonneau is a shelter for homeless people in Montréal Canada. It is a day centre, a dining room, a clothing depot, a lodging and much more.

With this campaign they wants to remind the general public that they need donations to continue supporting the homeless by responding to their basic needs and offering social reintegration services.

Advertiser:
Accueil Bonneau
Agency:
BCP
Additional credits:
Client: Danièle Tremblay, Aubin Boudreau
Vice President and Creative Director: Etienne Bastien
Co-Creative Director: Jonathan Rouxel
Writer: Guillaume Blanchet, Frédéric Girard, Etienne Bastien
Art director: Jonathan Rouxel
Account Service: Michèle Bastien
Executive Producer: Carole Beauchamp
Director: Nicolas Monette
Production House: Quatre Zéro Un
Post-Production: Vision Globale
Sound: Sonart

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.