When a Tweet Becomes a #DeadTweet

Great use of media by JWT Paris for Reporters Without Borders (RSF).
Their new campaign is about the fact that sharing information can be very dangerous. As in a country like Syria where 38 amateur and professional journalists have been killed Since the start of the uprising. Most victims were suspected of using their mobile telephones and the internet.

RSF is campaigning about this with the use of a QR Code in the print ad and the dedicated website #DeadTweet.
The code takes you to a fictitious Twitter account showing the daily fear in countries like Syria:

At the end of the experience, a short awareness-raising message appears and the user can share it on social networks.

Campaign website:

RSF used a smartphone before in a campaign. Also a QR code in combination with a print ad.
See Print ad that literally speaks to the people.

More related posts from Reporters Without Borders:
- Power of pencils
- Ban Journalist Hunting
- Some countries treat journalists like you treat a pen
- World Day Against Cyber Censorship
- Muammar watch out, Twitter drops bird shit
- Soon you have to go there and get the news yourself