Onstuimig

When kids beat cancer, they can go back to just being a pain in the ass

Posted by Tom Megginson | 19-04-2012 17:25 | Category: Fundraising



image

And I mean that as a loving parent. Whenever my son gets sick (which has been, fortunately, infrequent and minor) he stops doing all those things that drive me crazy — like making messes, noise and chaos in the house. When he starts causing trouble again, I know he’s better.

That simple insight is nicely portrayed in these ads for Kika (a Dutch acronym for “kids cancer free”). They’re also very practical, with no models to pay. But the fact that no children appear in these ads is also strategic, as any parent can visualize his or her child quickly retreating from the scene of the crime.

The execution is a little on the static side, I may have seen something similar in my ravels, and I’m not sure there was a need for three of them. (One named girl and one named boy example would have sufficed.)

But it feels wrong to criticize a campaign with its heart so firmly in the right place.

See two more ads after the break.


image

image


Advertiser:
Kinderen Kanker Vrij (Kika)
Agency:
Publicis Amsterdam
Source:
Ads of The World







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)