How people who suffer from Alzheimer’s see the news is done before but this new campaign video from the Dutch Alzheimer Foundation is still a surprise for us all. Because it is topical on the December Annual Reviews. Unexpected images that you think that doesn’t belong to the past year.
“You are now experiencing what it’s like to have Alzheimer’s disease.”
Last year, the foundation also surprised us all with a good viral.
Creative Director: Lukas van de Ven
Art Director: Ed van Bennekom
Copywriter: Jasper Diks
Strategy: Vincent Seeber
Alzheimer - Netherlands - Review - Zeitgeist