UNICEF tells us something we all know: there is no vaccine for violence. And yet it is a surprising statement what the make in their new video because of the way of narrating and the lack of stereotypes.
The video is the start of the UNICEF UK’s new Children in Danger campaign. They asks the viewer to imagine what it would be like if there was a ‘violence vaccine’ that could protect children and ensure they were safe.
Titled A Vaccine for Violence the video focuses on one young victim of gang violence who is seen visiting a chemist in the hope he will be given something that will protect him. The film, ends with the message ‘There is no vaccine…there is only you. Act now to help end violence against children.’
In its report “Children in Danger: Act to End Violence against Children” UNICEF outlines that globally some 345 children under the age of 20 could die from violence each day in the next year, unless governments act.
Governments are currently developing a new set of global targets and UNICEF are calling on David Cameron to champion this via the public’s support.
David Bull, Executive Director of Unicef UK:
“We live in a world where some children are too scared to walk out of their own front doors or play on their streets. We want children living in fear to have a chance of feeling safe and secure. A global target would galvanise action to make the world safer for children. We know from Unicef’s work on the ground that violence can be prevented and survivors supported to rebuild their lives – but this work needs to be rolled out on a wider scale. Each day we delay more children will be exposed to the corrosive impact of violence.”
Don't Panic London
Creative Director: Richard Beer
Copywriter: Richard Beer & Joe Wade
Creative: Joe Wade
Agency producer: Sam Adams & Jane Marshall
Production: Unit 9
Director: Jonathan Pearson
Producer: Gabriel Lo Giudice & Nick Rowell
Art Director: Sarah Jenneson
Editor: Alex Burt
Sound: Massive Music- Mark Adair
David Cameron - England - UNICEF - Vaccine