The best of non-profit advertising and marketing for social causes

Where have the the A’s, O’s and B’s gone?

Where have the the A’s, O’s and B’s gone?

A brilliantly simple new campaign from the UK’s blood donation service – removing the A’s, O’s and B’s from iconic brands to show that these blood types are missing from the UK’s blood stocks. Take a look at #missingtype on Twitter to see the brands queuing up to take part.

National Blood Service Missing Type

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National Blood Service Missing Type

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Client: National Blood Service

Agency: Engine

 

And here for good measure is my own GOOD Agency

National Blood Service Missing Type

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.
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