Osocio NL

Where did community go?

Posted by Marc van Gurp | 8-04-2010 21:26 | Category: Consumerism, Education, Social aid

Why do we prefer iPods to conversation? Why do we have more friends on Facebook than in real life? When did we stop letting our kids walk to school?
YMCA of Greater Vancouver (Can) and TBWA\Vancouver have created a campaign about the state of our community.

Seems that over the past couple of decades, we’ve been spending more time at work, less time with our families, and less time doing physical activities. Obesity is up, internet usage is way up, and participation in sports is way down. Maybe it’s time to go back to a time when we knew the mailman, we knew our neighbours, and we felt safe in our own neighbourhoods.

Questions about the state of our community are going up on teaser posters around the city of Vancouver, and are leading people to wheredidcommunitygo.com. On the site, people can watch an animated short video that points out how disjointed people have become, and then resolves with the YMCA’s new mission statement, Bringing people together.
This campaign encourages to take a step back and consider what community used to be, and more importantly, where it’s going.

YMCA of Greater Vancouver: Where did community go?

YMCA of Greater Vancouver
Additional credits:
Creative Director: Paul Little
Copywriter: Mia Thomsett
Art Director: John Williamson 

Agency Producers: Catharine Chesterman, Jen Mete

Director: Isaac King

Production Company: Head Gear Animation, Toronto
Producer: Kathryn Rawson

Sound Design: Wave Productions
, Vancouver
Music: Apollo Studios
Glossy inc.


Comments about Where did community go?

Awesome campaign - love it.  Very simple graphics, very simple copy (yet, I wonder, how long did it take the writers to get it that simple?!) and great message.

Very cool!

Posted by Neil Hopkins | 10-04-2010 16:05

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