Social advertising and non-profit campaigns from around the globe

Which are the stories our children are growing with?

Posted by Marc | 6-04-2006 12:27 | Category: Abuse, Poverty, Violence

con qué cuentos estan creciendo nuestros niños

Print ads from Colombia. They are from Conexión Colombia, one of the things they do is fundraising to stop child labor.
In Colombia children are often forced to work under terrible conditions.

In these ads you see they dark side of fairy tales. Stories which are never told.
Copy: ¿Con qué cuentos estan creciendo nuestros niños?
ayùdanos a rescribar esta historia
Which are the stories our children are growing with?
Let’s rewrite our history

con qué cuentos estan creciendo nuestros niños

Advertiser:
Conexión Colombia
Agency:
Leo Burnett Colombia

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Comments

i don’t get the beauty and the beast one. What is happening to the child?

Posted by kevin | 31-01-2008 23:35

Belle has been kidnapped, and if you notice where her hand is and how she is sitting i interpret that as being forced to touch herself.

Posted by Deborah | 8-02-2008 12:59

I would say the Beauty and the Beast one is about child abuse, both physical and possibly sexual, given the bruises and the way she is being reached for.

Posted by Alyssa | 23-04-2008 10:26

Which fairy tale is the third one from?

Posted by Han | 24-12-2008 00:13

@Han I’m not sure but I guess it’s ‘The Brave Tin Soldier (The Steadfast Tin Soldier)’ from Hans Christian Anderson.
http://en.wikipedia.org/wiki/The_Steadfast_Tin_Soldier

Posted by Marc | 24-12-2008 00:27