Who is the 1 in 8 in your life?
Posted by Marc | 18-12-2008 20:25 | Category: Poverty
Hunger is a reality for 1 in 8 Americans, including millions of children, seniors and working poor. Yet the problem of hunger in the U.S. has remained invisible to most Americans. Many people have the misperception that it is only associated with pockets of society.
1 in 8 that what it is about in this campaign from Feeding America in cooperation with the Ad Council.
The 1 in 8 campaign shows everyday people living their lives. It opens the viewers eyes to the fact that hungry Americans are different from the stereotype. It is among us. The campaign urges viewers to discover that many people they interact with on a daily basis are not certain from where their next meal is coming.
The campaign also contains three radio ads.
Feeding America is the America’s leading domestic hunger-relief charity.
Each year, the Feeding America network provides food assistance to more than 25 million low-income people facing hunger in the United States, including more than 9 million children and nearly 3 million seniors.
Advertiser:
Feeding America
Agency:
Ogilvy
Additional credits:
Darren Kapelus, Senior Partner, Executive Group Director
Chris Bradley, Worldwide Creative Director
Antonio Navas, Worldwide Creative Director
Vina Lam, Associate Creative Director
Sy Ingoglia, Associate Creative Director
Eugene Fuller, Senior Copywriter
Jacqueline Jung, Art Director
Royal Jackson, Art Director
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