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Wikipedia celebrates a very nerdy decade

Posted by Tom Megginson | 9-02-2011 21:24 | Category: Media

Love this Czech recruitment campaign for new contributors, which also celebrates Wikipedia’s 10th anniversary:

It gets right to the heart of what the collaborative project is all about, giving people who have way to much knowledge on a specific subject an outlet for their “nerdy” expertise. As a recruitment ad for authors, it celebrates their obsessions in a funny — but not demeaning — way. For readers, it shows the incredible depth of knowledge that people are adding to the project daily.

The popular music nerd above is the one I like best, since I’m a bit of one myself. (I can name — and own — quite a few of those records.) After the break, a military history nerd and a nature (or is it taxidermy?) nerd.

Creative Director: Pavel Fuksa
Art Directors: Pavel Fuksa, Matus Nemcik
Copywriter: Adam Rovny
Photographer: Miro Minarovych

(Please note: This post was updated on February 10, 2011, after receiving corrections via e-mail from Danny B of Wikimedia Czech Republic.)

Advertiser:
Wikimedia Česká republika
Agency:
JANDL
Source:
Ads of The World

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