Wildlife’s Fate is in your Hands with Augmented Reality
Posted by Marc | 1-05-2009 21:58 | Category: Environment
Augmented reality [Wikipedia] used for social advertising!
The challenge for this campaign was to motivate China’s youth to be more involved in WWF China’s Biodiversity Protection Program.
Bartle Bogle Hegarty China and Qdero developed the world’s first mobile application where a virtual bear interacts with real environment, in real time. Through your mobile, you can control wildlife’s fate virtually and for real. Virtually, point your phone anywhere and see the bear bump into walls, trip down stairs, get run over by moving cars, and become defenseless against humans.
In real life, you can easily sign up with WWF or share their cause using your phone.
Advertiser:
WWF China
Source:
Augmented Times
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