Social advertising and non-profit campaigns from around the globe

Will

Posted by Armando Alves | 17-11-2008 23:25 | Category: Health

The portuguese league against AIDS (LPCS) celebrated their 18th anniversary last month. To mark the event, a new campaign was released, themed on a young boy’s will.

Advertiser:
Liga Portuguesa Contra a Sida
Agency:
McCann Lisbon
Additional credits:
Agency: McCann Lisboa
Creative Direction: Diogo Anahory and José Carlos Bomtempo
Copywriter: Emerson Braga
Art director: André Lopes
Production company: Garage

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Comments

Pretty hard, but that’s probably the way it is. It works on me.

Posted by Simon | 19-11-2008 23:57

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.