Winterpark
Posted by Marc | 22-10-2006 23:28 | Category: Elder Issues, Homelessness, Poverty, Social aid
Guerilla campaign from the French Médecins du Monde. You thought France is one of the most civilized countries in the World? Last winter many homeless and poor elderly people died because of the cold.
In this guerilla campaign crucifixes are made from street poles with the text: “Every winter, hundreds of homeless die on the sidewalks. React.”
Advertiser:
Médecins du Monde
Agency:
Euro RSCG C&O
Source:
Invisible red
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