Social advertising and non-profit campaigns from around the globe

Winterpark

Posted by Marc | 22-10-2006 23:28 | Category: Homelessness, Poverty, Social aid

Guerilla campaign from the French Médecins du Monde. You thought France is one of the most civilized countries in the World? Last winter many homeless and poor elderly people died because of the cold.
In this guerilla campaign crucifixes are made from street poles with the text: “Every winter, hundreds of homeless die on the sidewalks. React.”

every winter, hundreds of homeless die on the sidewalks

Advertiser:
Médecins du Monde
Agency:
Euro RSCG C&O
Source:
Invisible red

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.