Social advertising and non-profit campaigns from around the globe

Wish to escape

Posted by Marc | 18-05-2008 22:44 | Category: Animal rights

“Un animale in gabbia ha un sold desiderio: scappare.”
“An animal in captivity has only one wish: to escape.”

Three ads from Ente Nazionale Protezione Animali (ENPA), the Italian organisation for protecting animals.

Advertiser:
ENPA
Agency:
McCann Erickson, Milan, Italy
Additional credits:
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Photographer: Thomas Lavezzari
Source:
I Believe In Advertising

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Comments

I like the advertisements, though the intent isn’t clear. Is this organization against pet ownership? Their website seems to focus more on wild animals.

Posted by Sue | 26-05-2008 17:18

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