Osocio NL

Would you recognise your family if they were homeless?

Posted by Arbie Baguios | 29-04-2014 22:36 | Category: Homelessness

The New York City Rescue Mission – an organisation that provides support to people in crisis in New York City – has developed an emotive campaign that brings homelessness a little closer to, well, home.

In this compelling video produced by ad agency Silver + Partners and Smuggler for the Make Them Visible campaign, a social experiment tests whether a group of people would recognise their own family who were made to look and seem like homeless on the street.

For everyone that participated, the answer is: no – not even for the man who glanced at his “homeless” wife of 34 years.

The participants are then told what happened; all of them are shocked. “One person didn’t make it into the film because they couldn’t handle the fact that they walked by their family,” says video director Jun Diaz in an interview.

The tearful revelation is followed by the message, “Change how you see the homeless.” I think it’s high time we do – they are someone else’s family, after all.

New York City Rescue Mission
Silver + Partners
- - -

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)