Would you support someone with HIV?

Great new interactive video from Russia. It’s from LaSky and it is the final video of the “Trust and use condom” mass media campaign aimed at preventing HIV among men who have sex with men. (see two videos here in a previous post about Lasky)
The video is different from the previous three ones, as it both provides information and requires interactive participation in its progress and finale - everyone who watches video is free to choose among variable options of its continuation. Man is always given the choice, and every decision taken can influence the outcome of the situation and the final result.

In this video the viewer is the main character. It is up to the viewer to decide what to do to support the person who is in a difficult situation, to protect himself and his partner.
The idea of interactivity on YouTube isn’t new. But for a Russian social campaign it is.

Georgy Molodtsov, Creative director of Laboratory for Social Advertising: “Of course you know such quests like ”Choose a different ending” or ”Condom, no condom”. I’ve researched them and made very low-budget and easy analogue on the subject of tolerance to gays with HIV.”
“Here the aim was a little bit harder - we were asked to show normal positive models of behavior of gays toward gays with HIV. That means, that we couldn’t show absolutely negative reactions or to show, that if our character is getting HIV he loses, as we need to show that even with HIV your life goes on.”
“At the end, the viewer see the situation from the side of regular person, and if he choose wrong variants and get HIV - he is put into the body of the pay, whom he reject in the beginning - kind of a circle.”

The videos are made with a very limited budget and with that knowledge I’m surprised about the quality, both technical and creative.

You can start the journey above with the first video or start here.

“Как ты поступишь в этой ситуации? // What would you do in this situation?”

In many countries being gay is still not accepted. A Gay Pride recently held in Moskow broke up before it starts.
Read about it here.

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