It is a natural choice to use Snapchat as media channel for environmental organisations. The Brazilian OndAzul did it in a campaign about the disappearing rainforest.
Snapchat is the app where images disappear from the screen in a couple of seconds. Very popular among young people.
WWF Denmark and Turkey use this idea in their new campaign about endangered animals. The image of a polar bear, tiger, gorilla, panda and orangutang is used with the text “Don’t let this be my #LastSelfie”.
WWF ask their community to take a picture from the campaign images with Quick Chat with their phone and send the picture to Snapchat friends. The call to action is included on the image.
See the Turkish version in the video below and at Bigumigu.