Posted by
Dan Matutina | 22-12-2007 16:48 | Category:
Environment
Copy: “We fight every day for our extinction.
We have a dream. A planet without endangered species and environments to be protected, where human beings have learnt to live together with nature.
We dream of a world that will have no more need of us.”
Advertiser:
WWF
Agency:
Y&R Rome
Additional credits:
Creative director: Alessandro Canale
Art director: Anna Di Cintio
Copywriter: Simone Bartolini
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Comments
’We dream of a world that will have no more need of us’ - i think this one is extra
Posted by Kronos | 30-12-2007 20:56
We fight every day for our extinction!??
In that case you allmost won.....
or should it be: “We fight every day against our extinction”
Posted by Fountane | 2-01-2008 13:36
i think its a reverse thing. :D they fight for their extinction means they fight for a better world. because if the endangered species and the planet are saved it would mean there will be no more need for WWF. Its capped off by the last line “We dream of a world that will have no more need of us.”
Posted by dan matutina | 2-01-2008 13:59
