WWF: Pandas
Posted by Dan Matutina | 30-06-2008 14:22 | Category: Environment
“Saving pandas is not our only mission. Over 10 million hectares of forests have been protected through our forest certification and sustainable forest management programs. Take a closer look at what we do and where you can make a difference.
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Really fresh execution and the message is also appropriate. I’m liking this ad series a lot.
“Saving pandas is not our only mission. WWF and our partners have facilitated the reconnection of 17 lakes to the Yangtze River, infusing new life to its fragile freshwater ecosystem. Take a closer look at what we do and where you can make a difference.”
“Saving pandas is not our only mission. The combined efforts of WWF and our partners have sparked the recovery of the Tibetan Antelope Population. Take a closer look at what we do and where you can make a difference.”
Advertiser:
WWF
Agency:
BBH China
Additional credits:
Creative Director: Johnny Tan
Art Director: Yinbo Ma
Copywriters: Carol Ong, Leo Zhang
Illustrator: ALT Design
Print Producer: Ken Wang
Accounts: Jasmine Huang, Joyce Hong
Published: June 2008
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